Westinghouse Annual Report Cover
Paul Rand
1974
I had no idea that corporate annual reports could be so beautiful. In the 70s Westinghouse was not just a power generator but a consumer appliances company. The colors and designs really make an abstract industrial behemoth it feel cozy and homey. It is also one of Paul Rand's many, many, many works (which include the iconic IBM, abc, UPS logos and again, much, much more)
— Juan Gabriel Delgado
logo, wordmark, rebrand, visual-identity



